Your cart is currently empty!
brand design and StrategY services
for women-led brands
________
DESIGNING
authenticity
EMPOWERING
femininity
Empowering Women to Stand Out.
I’m Lara, a brand designer and strategist dedicated to accompanying women-led business in building powerful, profitable brands.
My approach merges aesthetic excellence with strategic thinking, ensuring your brand doesn’t just look beautiful; it speaks, connects, and converts.
I believe that when women step into their power, their brands become a reflection of that strength and purpose. That’s why I go beyond design. I craft strategic brand identities that attract the right audience, communicate your value, and empower you to grow your business with confidence and authenticity.
Design Services.
Brand Strategy.
A grounded process to define your brand’s essence, values, and positioning through clarity and research. A strategic brief that defines the core strategy and guides all creative and positioning decisions with purpose and alignment.
Visual Identity.
A cohesive design experience that brings your brand to life through intentional visuals and refined aesthetics. Branding and Website packages crafted to reflect your values, build trust, and create lasting emotional connection.
Add-On Services.
A selection of creative services designed to expand and elevate your brand’s presence. From naming to packaging, social media designs, and digital templates, to strengthen consistency and amplify your brand recognition across key touchpoints.
the brand Packages.
Ready to build your most authentic brand but not sure where to start?
These four carefully designed packages include everything essential to launch or
redefine your brand with clarity and impact, from Branding to Website design
Recent Projects.
BRAND IDENTITY
A minimal and grounded brand identity for Terreta, led by Catherine Castillo and her family in Bali. Specializing in villa and land investment, the brand blends quiet luxury with the warmth of home. Rooted in the meaning of its name, the design evokes earth and stability, with a subtly slanted ‘T’ that suggests both a house and upward movement, symbolizing growth and long-term vision.
NAMING | BRANDING | WEB DESIGN
A refined and empowering brand design for Nouaé, founded by Nahrin Duran, a skincare expert dedicated to rejuvenation treatments. Inspired by nouvel âge, the name embodies renewal and a new era for the skin. A modern serif typeface mirrors Nahrin’s mission to empower real women through beauty and self-care, while earth-toned and chestnut hues echo the warmth of healthy skin.
PERSONAL BRAND IDENTITY
A sophisticated and confident brand identity for a leadership expert, speaker, and author. Inspired by her dynamic presence and refined professionalism, the design balances elegance and strength through a modern serif, a timeless color palette, and subtle yet intentional design details throughout.
Designed for Afton Negrea Studio.
Heartfelt Feedback
___
“A deeply aligned brand from the inside out”
“Working with Lara was a transformative experience. She guided me through every step, from naming to brand identity to web design, with so much clarity, intention, and care. What we created feels like a true reflection of me and my vision for Nouaé. I couldn’t be happier with the result, and I’m so grateful for her talent and heart.”
NAHRIN DURAN
FOUNDER – NOUAÉ SKIN CLINIQUE
“She is a joy to work with”
“Lara’s dedication and eye for detail brought our rebrand to life, capturing the essence of Hey Now Social Media. Her passion and commitment not only impressed us but also fueled our motivation.
We can’t wait to collaborate again!”
SARA KLEMPKA
FOUNDER – HEY NOW SOCIAL MEDIA AGENCY
“Even better than I imagined”
“I hired Lara to help me create the logo and the visuals of my new brand. Working with her was fantastic! She designed exactly what I wanted, bringing my vision to life and it was even better than what I had in mind. She is very creative and has a good eye. I 100% recommend working with her!”
ANA SOUSA
FOUNDER – AESTHETIC STORIES
EMPOWERING WOMEN TO STAND OUT
EMPOWERING WOMEN TO STAND OUT
EMPOWERING WOMEN TO STAND OUT
EMPOWERING WOMEN TO STAND OUT
EMPOWERING WOMEN TO STAND OUT
EMPOWERING WOMEN TO STAND OUT
EMPOWERING WOMEN TO STAND OUT
EMPOWERING WOMEN TO STAND OUT
