brand design and StrategY services
for women-led brands
________
DESIGNING
authenticity
EMPOWERING
femininity
Hi, I am Lara and I have a mission…
Have you ever felt stuck, unsure, or insecure while running your business?
Have you ever felt lonely or even lost trying to do it all by yourself?
Me too… and that’s exactly where my mission was born.
I help women like you, who already have something truly valuable to offer, become the most authentic, empowered and successful version of yourself, so your brand, presence and voice finally reflect who you truly are and the impact you’re meant to create.
So you don’t have to waste time, energy or money figuring it all out on your own.
Because I’ve already tested what works, and now I’m here to guide you every step of the way.
Lara luján.
Design Services.
Brand Strategy.
A grounded process to define your brand’s essence, values, and positioning through clarity and research. A strategic brief that defines the core strategy and guides all creative and positioning decisions with purpose and alignment.
Visual Identity.
A cohesive design experience that brings your brand to life through intentional visuals and refined aesthetics. Branding and Website packages crafted to reflect your values, build trust, and create lasting emotional connection.
Add-On Services.
A selection of creative services designed to expand and elevate your brand’s presence. From naming to packaging, social media designs, and digital templates, to strengthen consistency and amplify your brand recognition across key touchpoints.
the Brand Packages.
Ready to build your most authentic brand but not sure where to start?
These four carefully designed packages include everything essential to launch or
redefine your brand with clarity and impact, from Branding to Website design
Recent Projects.
NAMING | BRANDING | WEB DESIGN
A refined and empowering brand design for Nouaé, founded by Nahrin Duran, a skincare expert dedicated to rejuvenation treatments. Inspired by nouvel âge, the name embodies renewal and a new era for the skin. A modern serif typeface mirrors Nahrin’s mission to empower real women through beauty and self-care, while earth-toned and chestnut hues echo the warmth of healthy skin.
WEBSITE DESIGN
A refined and inviting website design for La Brava Bali, a boutique villa complex in Bingin, Bali. Inspired by the natural elegance and serene luxury of the villas, the design uses warm earthy tones and clean, timeless layouts.
The site reflects peace and high-end style, creating an immersive digital experience that allows visitors to feel the villas’ unique ambiance no matter where they are.
BRANDING
A minimal and grounded brand identity for Terreta, led by Catherine Castillo and her family in Bali. Specializing in villa and land investment, the brand blends quiet luxury with the warmth of home. Rooted in the meaning of its name, the design evokes earth and stability, with a subtly slanted ‘T’ that suggests both a house and upward movement, symbolizing growth and long-term vision.
Stories from women like you
A deeply aligned brand from the inside out
“Working with Lara was a transformative experience. She guided me through every step, from naming to brand identity to web design, with so much clarity, intention, and care. What we created feels like a true reflection of me and my vision for Nouaé.
I couldn’t be happier with the result, and Lara truly helped me discover aspects of myself and my brand I hadn’t even realized before.”
NAHRIN DURAN
FOUNDER – NOUAÉ SKIN CLINIQUE
She is a joy to work with
“Lara’s dedication and attention to detail brought our rebrand to life, truly reflecting the heart of Hey Now Social Media. Her passion inspired us and renewed our motivation to take our well-established business to the next level after three years of growth.
We can’t wait to collaborate again!”
SARA KLEMPKA
FOUNDER – HEY NOW SOCIAL MEDIA AGENCY
Even better than I imagined
“Working with Lara was fantastic. She understood my vision deeply and brought it to life with creativity and precision, even beyond what I imagined. Her support made the whole process effortless and inspiring. I highly recommend her.”
ANA SOUSA
FOUNDER – AESTHETIC STORIES
I felt truly supported every step of the way
“Working with Lara has been so much more than a branding project. Her guidance gave me clarity for the direction of Terreta, and also empowered me as a founder and mother. She held space for my questions, guided me with intention, and made me feel supported throughout the process. Thanks to her, I now have a clear vision and identity for my business, and the confidence to lead it forward with my family”
CATHERINE CASTILLO
FOUNDER – TERRETA INVESTMENT GROUP
