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PERSONAL BRAND IDENTITY – Designed for Afton Negrea Studio
the Client Profile
Laurie Baedke is a speaker, author, and leadership coach dedicated to empowering healthcare professionals. With a career rooted in mentorship and education, her work inspires leaders to cultivate resilience, emotional intelligence, and a strategic mindset. Her brand needed to reflect both professionalism and approachability, bridging the gap between expertise and human connection.
I aimed to create a brand identity that feels elevated, modern, and deeply personal. Inspired by Laurie’s vision and presence, I developed a clean yet warm aesthetic that balances sophistication with authenticity. The typography reflects her confident yet welcoming approach, while the color palette and visual elements evoke a sense of trust, growth, and empowerment.
DESIGNS CRAFTED WITH PURPOSE
DESIGNS CRAFTED WITH PURPOSE
DESIGNS CRAFTED WITH PURPOSE
DESIGNS CRAFTED WITH PURPOSE
DESIGNS CRAFTED WITH PURPOSE
DESIGNS CRAFTED WITH PURPOSE
DESIGNS CRAFTED WITH PURPOSE
DESIGNS CRAFTED WITH PURPOSE
Customer Feedback
“Lara was a dream to work with. Her combined sense of style, patience, and eagerness resulted in a beautiful brand that we love.
I look forward to working together again in the near future.”
AFTON NEGREA.
My mission
Minimalist & Elegant approach
Rooted in simplicity, my designs capture femininity and sophistication through refined typography, organic elements, and a harmonious color palette. I blend creativity with strategy, helping brands establish strong, meaningful connections with their audience. Inspired by nature, modern minimalism, and the strength of feminine energy, my work is both timeless and intentional.