The Koncept

WELCOME TO MY PROGRAM

Strategy | brand design | marketing | guidance

An 8-week program that brings together everything you need to turn your ideas into a strong, coherent brand while transforming yourself into the empowered, confident woman who leads it

Step by step

simple and clear

(keep scrolling)

step ONE.

Uncovering your voice.

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Strategy made simple

Before designing anything, we dive deep into who you are, what you offer, and who you want to reach.

Through a deep questionnaire that’s anything but basic (nothing like the usual boring forms) and a strategy session, we define your brand pillars: your vision, audience, values, and positioning. Every decision that follows is intentional and aligned with your unique purpose.

This step makes sure you and your brand feel confident about your positioning, messages, and value.

EssentialS OF THIS STEP

Deep and introspective Questionnaire
90-minutes Strategic Meeting
Strategic Brief

1 week timeframe

step two.

Shaping your new identity.

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From vision to branding

Here is where your strategy turns into a visual reality. Your brand comes alive through logos, color palette, typography, visual direction, and supporting assets. Each element crafted to reflect the uniqueness and authenticity we uncovered in step one.

At the same time, you’ll define your website’s structure and content using a detailed questionnaire and the introspective exercises from the weekly modules, making sure every aspect of your brand feels intentional and aligned.

Essentials of this step

Web Copy Template Questionnaire
Brand Concept
Final Brand Design
Brand Guidelines (30 pages PDF)

2.5 weeks timeframe

step three.

Building your digital home.

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Your brand, fully online

In this step, we design your website to communicate your brand clearly and guide your potential clients through an intentional online experience. Built in WordPress, it’s fully responsive, intuitive to navigate, and designed to showcase your services or products in a smart, visually cohesive way.

The structure and content defined in the previous step come together here. I’ll refine your copy and polish every detail so that your digital home communicates clearly, consistently, and in the authentic voice of your brand.

Essentials of this step

Responsive WordPress design
Image and texture curation
Text refinement & alignment with brand voice
Basic SEO configuration

3 weeks timeframe

step four.

Creating lasting impact.

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Because your future matters

In this step, we bring your brand into the world through a tailored marketing implementation. I’ll set up your Instagram in alignment with your new identity, design a first-month content proposal, and prepare the launch-week posts so your message connects from day one. Your website will also be ready to welcome your audience through a newsletter setup, complete with your first welcome email.

Before we close this journey, we’ll meet for one last strategic session where we define your next steps with clarity, so you feel supported and confident moving forward in your business.

Essentials of this step

Instagram set up
First-month content proposal
Launch-week content creation
Newsletter implementation & welcome email design
Final strategic session

1.5 weeks timeframe

Strategy

We map your brand strategy: your vision, audience, values, and positioning. A deep questionnaire uncovers your priorities and insights, a 90-minute discovery session helps clarify your goals, and the Strategic Brief organizes it all into a clear plan, making every decision intentional and aligned

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STEP ONE.

Branding

This is where your strategy turns into a full branding, including a Brand Concept that guides the final visual design and is captured in your Brand Guidelines, everything you need to keep your brand cohesive. A focused web questionnaire and the exercises from the weekly modules help you define your website’s structure and content during this phase

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STEP TWO.

Web Design

In this step, we design your website to communicate your brand clearly and guide your potential clients through an intentional online experience. The structure and content defined in the previous step come together here. I refine your copy and polish every detail so your digital home feels cohesive and aligned with your brand

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STEP THREE.

Marketing

This last step it’s about marketing. We implement your brand in the world with social media and email newsletter. I’ll set up your Instagram, design a first-month content plan, and prepare launch-week posts so your message connects from day one. Your website will also be ready with a newsletter setup and your first welcome email

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STEP FOUR.

Why is this program so unique?

you are the heart

This isn’t just a brand design process. What makes it truly different?
You become the heart of the project

The Core of the Program

Six Introspective Modules

The program includes six carefully structured modules designed to take you on a progressive journey of self-discovery. Step by step, you’ll uncover and release inner blocks, define what makes your business truly unique, and learn how to position yourself authentically in your market. Each module explores key themes — from attracting and repelling your ideal client, embracing the traits that make you and your business one of a kind, and using intuition as your compass, to overcoming challenges like external validation and comparison.

All-in-One Journey

Unlike most branding processes, The Koncept includes everything: from website hosting, domain, and email newsletter setup to the full creation of your brand and digital presence.

Your Only Focus is Yourself

While I take care of the technical and design aspects, your focus will be on yourself. Through the guided reflections included in the program’s weekly modules, you’ll explore your purpose, face your fears, and build the confidence to fully embody your new identity.

Weekly Self-Discovery and Calls

Over the six weekly modules, you’ll receive exercises designed to deepen your self-discovery and empowerment. Each module is paired with a coaching call to review your progress, refine your path, and make sure you feel supported every step of the way.

A Final, Tailored Plan

At the end of the journey, you’ll walk away with a personalized strategic plan built around everything you’ve uncovered, one that highlights your strengths, addresses your challenges, and sets clear next steps for you and your business.

you still have questions?

Answers You Might Be Looking For

Who is The Koncept for?

The Koncept is designed for women entrepreneurs who are ready to build or redesign their brand, business and confidence.

At what stage should my brand be to join The Koncept?

Whether you’re starting from scratch or already have an established brand that needs a refresh. The program adapts to where you are, helping you shape your vision or elevate what already exists so your brand reflects its true potential.

How long does the process of The Koncept takes?

The Koncept program lasts 8 weeks from start to finish. During this time, I guide you through discovery, co-creation, design, and strategy, making sure your brand is built thoughtfully from within without rushing what truly matters.

What makes this different from other brand design services?

You’re not just hiring me to “design something pretty.” You become the heart of the project. This is truly a transformation journey and my mission is that you finish feeling aligned, authentic and confident to show up with your business.

I’m not sure if I’m ready yet. When is the right time?

Whether you already have a brand that doesn’t feel fully aligned or you’re about to start and don’t know where to begin, this journey is for you. The sooner you gain clarity and a brand that truly represents you, the sooner you’ll feel empowered to grow and connect with the right clients.

What exactly will I get at the end?

Beyond a custom visual identity and website, you’ll receive a tailored brand guide, strategic foundations, and practical support to navigate marketing and social media. But the most valuable part is the six self-discovery and empowerment modules, packed with tools and techniques that will stay with you for life.

If you’ve come this far, this journey hit home.

Now that you know a bit more about who I am and how I guide many women to transform their journeys, there’s just one step left.

let’s talk!

book your free consultation