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Brand design
packages

Four essential packages designed to guide you through this process with intention. Whether you’re starting fresh or redefining your brand, these packages give you everything you need to establish a brand that feels aligned, powerful, and unmistakably yours.

BELOW ARE MY BRANDING & WEB DESIGN PACKAGES

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CORE IDENTITY.

Core Identity.

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Start strong with your essential branding.

A thoughtfully crafted branding package that includes a logo design process with two initial concept rounds, two refinement phases, and the delivery of a finalized primary logo and brandmark. It also features a custom color palette of up to five intentionally selected hues, along with a curated typography system designed to elevate your brand’s visual language. To bring it all together, you’ll receive a concise twelve-page Brand Book PDF, outlining key guidelines to ensure consistency and cohesion across every brand touchpoint.

Essential Notes

  • 4 weeks timeframe*
  • Best for new businesses or entrepreneurs looking for a professional, cohesive brand identity with a minimal yet impactful presence.
  • Two revision rounds included.
  • No website design is included.

 * timeframe is not guaranteed, it depends on revisions and additional design needs.

Rooted Identity.

Rooted Identity.

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Build a solid foundation with your complete brand identity.

A refined branding package that starts with a collaborative logo design process, including three concept rounds and two refinement phases, leading to a final primary logo and brandmark. It includes a custom color palette of carefully chosen hues, paired with recommended typefaces that align with your brand’s personality. You’ll also receive a concise 22-page Brand Guidelines PDF to ensure visual consistency, plus essential branded assets: a business card design and a polished email signature.

Essential Notes

  • 6 weeks timeframe*
  • Entrepreneurs launching their brand with a sleek, conversion-focused online presence.
  • Two revision rounds included.
  • No website design is included.

 * timeframe is not guaranteed, it depends on revisions and additional design needs.

Branded Presence.

Branded Presence.

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Build a cohesive and impactful brand foundation.

This package builds on the Rooted Identity foundation, bringing together a refined logo, brand guidelines, and essential stationery. It also includes the design and development of a custom landing page with up to four sections, each thoughtfully structured to communicate your message with clarity. The site is responsive across all devices, secured with HTTPS, and includes a fully functional contact form to support seamless connection with your audience.

Essential Notes

  • 8 weeks timeframe*
  • Entrepreneurs launching their brand with a sleek, conversion-focused online presence.
  • Three revision rounds included.

 * timeframe is not guaranteed, it depends on revisions and additional design needs.

Elevated Brand.

Elevated Brand.

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Unify strategy, design, and web in a fully tailored brand experience.

This package includes everything from the Rooted Identity offer (logo, brand guidelines, and essential stationery), plus a fully custom website designed to reflect your brand and elevate the user experience. It features up to five unique pages, each including up to eight tailored sections to showcase your services and story with clarity and impact. The site is responsive, secured with HTTPS, and comes with a basic tutorial so you can confidently manage and update it on your own.

Essential Notes

  • 10 weeks timeframe*
  • Businesses seeking a seamless, professional brand and web presence.
  • Three revision rounds included.

 * timeframe is not guaranteed, it depends on revisions and additional design needs.

Start strong with your 
essential branding.

A refined branding package with custom logo design (two concepts, two refinements), a tailored color palette, curated typography, and a concise 12-page Brand Book to guide your brand with clarity and consistency.

enquire

Core Identity.

Build a solid foundation with your complete brand identity.

A branding package with a refined logo, custom color palette, brand-aligned fonts, and a 22-page Brand Guidelines PDF, plus a business card design and email signature for a cohesive brand presence.

enquire

Rooted Identity.

Build a cohesive and impactful 
brand foundation.

An elevated package featuring a refined logo, brand guidelines, custom stationery, and a responsive one-page website with up to four sections. Secure, structured, and designed to connect with clarity.

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Branded Presence.

Unify strategy, design, and web in a
fully tailored brand experience.

A complete package with full brand identity, custom stationery, and a five-page website. Responsive, secure, and designed to elevate your brand, with a tutorial to support easy updates.

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Elevated Brand.

From First Step to Final Launch

Here’s a clear look at the process we’ll follow.
Designed to feel intentional, collaborative, and easy to navigate from start to finish.

step one

Discovery Call

Once your proposal is approved, contract signed, and deposit received, we’ll schedule a Discovery Call to begin shaping the foundations of your brand. This is a collaborative space where we’ll explore your vision, your business context, and the direction you imagine for your new identity. Together, we’ll start aligning strategy and intention, setting the tone for a brand that feels true, clear, and distinctly yours.

step two

Mood Board, Color Palette & Typography

After our Discovery Call, I’ll translate everything we’ve uncovered, your vision, values, and audience, into a curated visual direction. This includes a Mood Board and a custom Color Palette designed to reflect your brand’s essence and connect with the people you want to reach. Once aligned, I’ll present a set of Typography Concepts that complement your brand’s tone and personality. Both the visual direction and font selection will be refined and approved before we move into the design phase.

step three

Concepts & Development

Rooted in the approved visual direction, I’ll present the strongest creative concepts for your new logo, thoughtfully designed to reflect your brand’s essence with clarity and intention. Once you’ve reviewed and shared your feedback, we’ll move forward by refining and developing that concept into its final form. To help you envision how your brand will come to life, I’ll include mockups that place your design in real-world contexts. Because seeing it in action makes all the difference.

The number of initial concepts typically ranges from two to three, depending on your package and the specific needs of your project. However, I always begin by presenting one strong, strategic direction to focus our creative development.

step FOUR

Concepts & Development

Once your visual identity is approved, I’ll prepare all final files and compile everything for handover. You’ll receive a comprehensive Brand Guidelines document—a clear and practical reference to help you apply your brand consistently across all platforms. If you’ve selected the Complete Package, we’ll also move into the design of branded collaterals, such as business cards or other agreed assets.

After this, we’ll begin the final offboarding process: your files will be delivered once the final invoice is settled and everything is signed off. We’ll close the project with care, but I don’t disappear. If your package includes web design, we’ll move on to Step 5.

If not, I offer a monthly visual maintenance service tailored to your ongoing brand needs, including design for social media posts, stories, and more. You’ll find all the details in the Add-On Services section.

step FIVE

Concepts & Development

Based on the direction set during our Discovery Call, I’ll move forward with the design and development of your website according to your selected package. Depending on the complexity of your site and the level of involvement agreed, follow-up calls may be included to ensure everything stays aligned throughout the process. Once the full website is designed, we’ll go through a final review together to refine the details before launch.

And while this marks the end of the web design phase, it doesn’t have to be the end of our collaboration neither. I offer a monthly visual maintenance service designed to keep your website evolving alongside your business. This includes ongoing updates, like service changes, pricing adjustments, new images, or revised text, so your site continues to feel current, cohesive, and aligned with your brand.

you still have questions?

Answers You Might Be Looking For

Can I customize a package to better fit my needs?

Absolutely. While each package is thoughtfully structured, I understand that every business is different. If you need to adjust or combine elements, we can explore a tailored solution that fits your goals.

How long does the branding process take?

Timelines vary depending on the package and your responsiveness during each phase. On average, branding projects take 2–4 weeks, while branding and web design can take 8–10 weeks. You’ll receive a detailed timeline once we begin.

What if I need additional design assets after the project ends?

I offer ongoing visual maintenance through my Add-On Services, which include everything from social media design to branded content and web updates, so your brand can evolve without losing consistency.

Do you offer payment plans?

Yes. Most projects are split into two or three payments depending on the scope. If you need a more flexible plan, let me know and we’ll find something that works for both sides.