About me

Feminine & strategic designer
with a clear purpose.

My journey began in Bali, where the island’s freedom and femininity awakened my desire to pursue my true purpose in life. In 2023, this deep connection to creativity and expression led me to fully embrace my path as a designer and illustrator. Originally from Spain, I built my design career to accompany women creating brands that are both elegant and intentional, seamlessly blending aesthetics with strategy.

My purpose.

I believe branding is more than just visuals; it’s a powerful tool for self-expression and transformation. My purpose is to accompany women feel confident in defining their identity through their brands, creating designs that not only reflect their essence but also position their business for success.

i’m LARA, and I have a feeling your journey might sound  a lot like mine…

more about me.

About me

Feminine & strategic designer with a
clear purpose.

My journey began in Bali, where the island’s freedom and femininity awakened my desire to pursue my true purpose in life. In 2023, this deep connection to creativity and expression led me to fully embrace my path as a designer and illustrator. Originally from Spain, I built my design career to accompany women creating brands that are both elegant and intentional, seamlessly blending aesthetics with strategy.

My purpose.

I believe branding is more than just visuals; it’s a powerful tool for self-expression and transformation. My purpose is to accompany women feel confident in defining their identity through their brands, creating designs that not only reflect their essence but also position their business for success.

i’m LARA, and I have a feeling your journey might sound  a lot like mine…

more about me.

Core Values.

Every brand tells a story, and behind every story is a set of values that shape its essence.
These guiding principles define the heart of my work, helping women create brands that are authentic, empowering, and deeply connected to their audience.

Authenticity

Encouraging women to embrace a unique voice and define an essence that is beautifully reflected through a brand and business.

Empowerment

Accompanying women in building confidence throughout the business journey by establishing strong, recognizable visual identities that elevate presence.

Connection

Creating visuals that foster meaningful connections with the audience; because at the end of the day, human seek real and authentic connections.

The journey that led me here.

For years, I was just another employee climbing the corporate ladder in luxury fashion and retail, following the “right” path to career success. After the pandemic, something clicked inside of me. What had always been just a hobby, my art and creativity, started calling me louder than ever.

I tried to ignore it, convincing myself to stay on the safe path. But the feeling of emptiness kept growing until I couldn’t anymore. So, I walked away. And that’s when my life truly began.

My heart called me to visit Bali, where I discovered my purpose, and with the support of other women who believed in me, I shaped my vision. But the hardest part? Redefining my identity. Who was I now? Doing that inner work allowed me not only to find myself but also to turn my essence into an authentic and strategic brand.

Now, I accompany women through that same process, helping them define who they are and translate it into a visual identity that is both powerful and intentional. Because your brand isn’t just a logo; it’s a reflection of your purpose and yourself.

If you’ve made it this far, maybe this is your sign.
Let’s explore it together!

BOOK YOUR FREE CALL.

The journey that led me here.

For years, I was just another employee climbing the corporate ladder in luxury fashion and retail, following the “right” path to career success. After the pandemic, something clicked inside of me. What had always been just a hobby, my art and creativity, started calling me louder than ever.

I tried to ignore it, convincing myself to stay on the safe path. But the feeling of emptiness kept growing until I couldn’t anymore. So, I walked away. And that’s when my life truly began.

My heart called me to visit Bali, where I discovered my purpose, and with the support of other women who believed in me, I shaped my vision. But the hardest part? Redefining my identity. Who was I now? Doing that inner work allowed me not only to find myself but also to turn my essence into an authentic and strategic brand.

Now, I accompany women through that same process, helping them define who they are and translate it into a visual identity that is both powerful and intentional. Because your brand isn’t just a logo; it’s a reflection of your purpose and yourself.

If you’ve made it this far, maybe this is your sign.
Let’s explore it together!

BOOK YOUR FREE CALL.

My mission

Empowering women-led brands through minimalist elegance.

Rooted in simplicity, my designs capture femininity and sophistication through refined typography, organic elements, and a harmonious color palette. I blend creativity with strategy, helping brands establish strong, meaningful connections with their audience. Inspired by nature, modern minimalism, and the strength of feminine energy, my work is both timeless and intentional.

DISCOVER MY WORK.


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