the Client Profile

Aesthetic Stories is a photography brand born from a deep appreciation for nature, the ocean, and the beauty found in simple moments. Founded by Ana Sousa and inspired by her own name, the brand flourishes in Bali, where tropical landscapes and the island’s serene rhythm infuse its creative vision with authenticity and elegance.

The logo intertwines the initials of both the brand and its founder, forming a graceful, minimal monogram that speaks to refined aesthetics and timeless design. The color palette draws from the lush greens of palm leaves, accented by deep earthy browns and pure whites, capturing both the vibrancy of Bali’s nature and the grounding essence of its land. Every detail reflects a clean, intentional approach, creating a visual identity that feels both organic and elevated.