the koncept
A transformative journey to define who you are in business, design a brand that feels truly yours, and step forward with clarity and confidence.
strategy | brand design | marketing | GUIDANCE
Hi, I am Lara and I have a mission…
Have you ever felt stuck, unsure, or insecure while trying to build your own business?
Have you ever felt lonely or even lost trying to do it all by yourself?
Me too… and that’s exactly where my mission was born.
I help women like you, who already have something truly valuable to offer, become the most authentic, empowered and successful version of yourself, so your brand, presence and voice finally reflect who you truly are and the impact you’re meant to create.
So you don’t have to waste time, energy or money figuring it all out on your own. Because I’ve already tested what works, and now I’m here to guide you every step of the way.
Lara luján.
What is the koncept ?
A transformative journey to co-create your business from the inside out.
Applying my expertise in brand strategy and coaching, combined with deeply aligned visual design, so you feel ready to keep growing confidently on your own.
you have it all here babe!
How do I know if this is for me?
- Your business is at any stage, just starting or already established, and you want it to feel effortless and aligned.
- You care less about trends and more about building something authentic and lasting.
- You’re a woman who knows her purpose matters and wants it to be seen and valued as it truly is.
- You don’t just want a brand, you want a complete sense of confidence to keep growing on your own.
- You’re looking for something proven, built from real practice. I’ve tested every step in my own journey and with my clients to create this process.
BUT WHAT MAKES THIS JOURNEY TRULY DIFFERENT, IS YOU
This feels aligned with your vision?
Let’s connect and transform your business journey.
Stories from women like you
A deeply aligned brand from the inside out
“Working with Lara was a transformative experience. She guided me through every step, from naming to brand identity to web design, with so much clarity, intention, and care. What we created feels like a true reflection of me and my vision for Nouaé.
I couldn’t be happier with the result, and Lara truly helped me discover aspects of myself and my brand I hadn’t even realized before.”
NAHRIN DURAN
FOUNDER – NOUAÉ SKIN CLINIQUE
She is a joy to work with
“Lara’s dedication and attention to detail brought our rebrand to life, truly reflecting the heart of Hey Now Social Media. Her passion inspired us and renewed our motivation to take our well-established business to the next level after three years of growth. We can’t wait to collaborate again!”
SARA KLEMPKA
FOUNDER – HEY NOW SOCIAL MEDIA AGENCY
Even better than I imagined
“Working with Lara was fantastic. She understood my vision deeply and brought it to life with creativity and precision, even beyond what I imagined. Her support made the whole process effortless and inspiring. I highly recommend her.”
ANA SOUSA
FOUNDER – AESTHETIC STORIES
I felt truly supported every step of the way
“Working with Lara has been so much more than a branding project. Her guidance gave me clarity for the direction of Terreta, and also empowered me as a founder and mother. She held space for my questions, guided me with intention, and made me feel supported throughout the process. Thanks to her, I now have a clear vision and identity for my business, and the confidence to lead it forward with my family”
CATHERINE CASTILLO
FOUNDER – TERRETA INVESTMENT GROUP
you still have questions?
Answers You Might Be Looking For
How long does the process of the koncept takes?
Every brand is different, but typically this journey lasts around two months. The exact timing may vary depending on your brand’s needs and the specifics of your project. This includes discovery, co-creation, design and guidance so your brand is born from within without rushing what truly matters.
What makes this different from other brand design services?
You’re not just hiring me to “design something pretty.” You become the heart of the project. This is truly a transformation journey and my mission is that you finish feeling aligned, authentic and confident to show up with your business.
I’m not sure if I’m ready yet. When is the right time?
Whether you already have a brand that doesn’t feel fully aligned or you’re about to start and don’t know where to begin, this journey is for you. The sooner you gain clarity and a brand that truly represents you, the sooner you’ll feel empowered to grow and connect with the right clients.
What exactly will I get at the end?
Beyond a custom visual identity and website, you’ll receive a tailored brand guide, strategic foundations and practical support to show up in marketing and social media. So you don’t just get a new look, you leave knowing how to keep growing with confidence.
If you’ve come this far, chances are this journey feels aligned to you too.
Like me, you’ve felt what it’s like to doubt yourself, and what it means to want more.
Now that you know a bit more about this program and how I guide many women to transform their journeys, both in business and personally, there’s just one step left.
let’s talk!